“Ask audiences what they want, and they’ll tell you vegetables. Watch them quietly, and they’ll mostly eat candy.
Audiences are liars, and the media organizations who listen to them without measuring them are dupes. At the Aspen Ideas Festival last year, Ehab Al Shihabi, executive director of international operations for Al Jazeera America, shared survey data suggesting that 40 to 50 million people were desperate for in-depth and original TV journalism. Nine months later, it averaged 10,000 viewers per hour—1.08 percent of Fox News’ audience and 3.7 percent of CNN. AJAM, built for an audience of vegetarians, is stuck with a broccoli stand in a candy shop.
The culprit isn’t Millennials, or Facebook, or analytics software like Chartbeat. The problem is our brains. The more attention-starved we feel, the more we thirst for stimuli that are familiar. We like ice cream when we’re sad, old songs when we’re tired, and easy listicles when we’re busy and ego-depleted. The Internet shorthand for this fact is “cat pictures.” Psychologists prefer the term fluency. Fluency isn’t how we think: It’s how we feel while we’re thinking. We prefer thoughts that come easily: Faces that are symmetrical, colors that are clear, and sentences with parallelisms. In this light, there are two problems with hard news: It’s hard and it’s new. (Parallelism!)”Why Audiences Hate Hard News—And Love Pretending Otherwise
|—||Haruki Murakami - Samsa in Love (via murakamistuff)|
There’s no such thing as “almost” in love.
You did love me. You still do. You always will.
“‘Men are more likely to initiate kissing before sex, when it might be used for arousal purposes, whereas women are more likely to initiate kissing after sex, where it might better serve a relationship maintenance function.’ …
A lot of good kissing was associated with a better relationship and satisfaction with the amount of sex. Lots of sex, however, wasn’t related to the quality of the relationship. … [O]verall, women rated kissing as more important than men did. Women were also more likely than men to feel a change in attraction after a first kiss. Long-term partners said kissing was more important than did those in short-term relationships. …
Kissing could all boil down to smell, acting mostly as a way of getting people close enough to take a deep whiff of each other….
One of the earliest written mentions of kissing appears in the Vedic scriptures dating back to at least 1,500 B.C. ‘Kissing was initially described as inhaling the other person’s spirit,’… And what’s known as an Inuit kiss ‘involved placing your nose on a loved one’s cheek or forehead and inhaling deeply.’
In the end, kissing may be a good tool, but a good face sniff could work just as well.”